Minhi Hahn: search on Z-Library

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1

Effects of tempo and familiarity of background music on message processing in TV advertising: A resource-matching perspective

Minhi Hahn, Insuk Hwang

Journal:

Psychology and Marketing

Year:

1999

Language:

english

File:

PDF, 181 KB

english, 1999

2

Effects of perceived behavioral control on the consumer usage intention of e-coupons

Hyunmo Kang, Minhi Hahn, David R. Fortin, Yong J. Hyun, Yunni Eom

Journal:

Psychology and Marketing

Year:

2006

Language:

english

File:

PDF, 2.63 MB

english, 2006

3

Direct Estimation of Batsell and Polking's Model

Sang-June Park and Minhi Hahn

Journal:

Marketing Science

Year:

1998

Language:

english

File:

PDF, 381 KB

english, 1998

4

Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model

Hahn, Minhi, Park, Sehoon, Krishnamurthi, Lakshman, Zoltners, Andris A.

Journal:

Marketing Science

Year:

1994

Language:

english

File:

PDF, 1.53 MB

english, 1994

5

Pulsing in a Discrete Model of Advertising Competition

Park, Sehoon, Hahn, Minhi

Journal:

Journal of Marketing Research

Year:

1991

Language:

english

File:

PDF, 1.14 MB

english, 1991

6

Advertising Cost Interactions and the Optimality of Pulsing

Minhi Hahn and Jin-Sok Hyun

Journal:

Management Science

Year:

1991

Language:

english

File:

PDF, 353 KB

english, 1991

7

Pulsing in a Discrete Model of Advertising Competition

Sehoon Park and Minhi Hahn

Journal:

Journal of Marketing Research

Year:

1991

Language:

english

File:

PDF, 1.66 MB

english, 1991

8

The Adaptive Information Processing Hypothesis: Accounting for the V-Shaped Advertising Response Function

Hahn, Minhi, Park, C. Whan, Macinnis, Deborah J.

Journal:

Journal of Advertising

Year:

1992

Language:

english

File:

PDF, 1.65 MB

english, 1992

9

An advertising model for hierarchically structured markets: application to the automobile industry

Oknam Kim, Minhi Hahn

Journal:

Journal of Business Research

Year:

2004

Language:

english

File:

PDF, 150 KB

english, 2004

10

Advertising Cost Interactions and the Optimality of Pulsing

Hahn, Minhi, Hyun, Jin-Sok

Journal:

Management Science

Year:

1991

Language:

english

File:

PDF, 919 KB

english, 1991

11

Context Effects and Context Maps for Positioning

Hahn, Minhi, Won, Eugene, Kang, Hyunmo, Hyun, Yong J.

Journal:

International Journal of Market Research

Year:

2006

Language:

english

File:

PDF, 80 KB

english, 2006

12

A diffusion model for products with indirect network externalities

Sung Yong Chun, Minhi Hahn

Journal:

Journal of Forecasting

Year:

2008

Language:

english

File:

PDF, 256 KB

english, 2008

13

Direct Estimation of Batsell and Polking's Model

Park, Sang-June, Hahn, Minhi

Journal:

Marketing Science

Year:

1998

Language:

english

File:

PDF, 162 KB

english, 1998

14

The effects of time pressure and information load on decision quality

Minhi Hahn, Robert Lawson, Young Gyu Lee

Journal:

Psychology and Marketing

Year:

1992

Language:

english

File:

PDF, 860 KB

english, 1992

15

Why firms do co-promotions in mature markets?

Minhee Son, Minhi Hahn, Hyunmo Kang

Journal:

Journal of Business Research

Year:

2006

Language:

english

File:

PDF, 223 KB

english, 2006

16

The Adaptive Information Processing Hypothesis: Accounting for the V-Shaped Advertising Response Function

Minhi Hahn, C. Whan Park and Deborah J. MacInnis

Journal:

Journal of Advertising

Year:

1992

Language:

english

File:

PDF, 2.17 MB

english, 1992

17

Firm-based market structure analysis using competitive advertising responses

Hahn, Minhi, Ahn, Sung-ah, Shin, Changhoon, Park, Sang-June

Journal:

International Journal of Advertising

Year:

2001

Language:

english

File:

PDF, 873 KB

english, 2001

18

Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model

Minhi Hahn, Sehoon Park, Lakshman Krishnamurthi and Andris A. Zoltners

Journal:

Marketing Science

Year:

1994

Language:

english

File:

PDF, 803 KB

english, 1994

19

Consumer Response to Coupon Advertising

Hahn, Minhi, Chang, Dae Ryun, Kim, Ik-Tae, Kim, Yup

Journal:

International Journal of Advertising

Year:

1995

Language:

english

File:

PDF, 983 KB

english, 1995

20

Network externality and future usage of Internet services

Yong Chun, Sung, Hahn, Minhi

Journal:

Internet Research

Year:

2007

File:

PDF, 5 KB

2007

21

Antecedents and consequences of the sociocultural differences between R&D and marketing in Korean high-tech firms

Cho, Eunseong, Hahn, Minhi

Journal:

International Journal of Technology Management

Year:

2004

Language:

english

File:

PDF, 182 KB

english, 2004

22

Channel Selection, Control and Satisfaction of Manufacturers in the Korean Pharmaceutical Market

Hahn, Minhi, Shin, Changhoon, Kim, Choong-Ryuhn

Journal:

Journal of Marketing Channels

Year:

1996

Language:

english

File:

PDF, 198 KB

english, 1996

23

The Moderating Role of Personal Need for Structure on the Evaluation of Incrementally New Products versus Really New Products

Kim, Jun San, Hahn, Minhi, Yoon, Yeosun

Journal:

Psychology and Marketing

Year:

2015

Language:

english

File:

PDF, 968 KB

english, 2015

24

Regulatory Focus and Decision Rules: Are Promotion-Focused Consumers Utility Maximizers and Prevention-Focused Consumers Regret Minimizers?

Lim, Jooyoung, Hahn, Minhi

Journal:

SSRN Electronic Journal

Year:

2017

Language:

english

File:

PDF, 1013 KB

english, 2017

25

Competitive nonlinear pricing with product differentiation

Taeki Min, Sang Yong Kim, Changhoon Shin, Minhi Hahn

Journal:

International Review of Economics & Finance

Year:

2002

Language:

english

File:

PDF, 175 KB

english, 2002

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